ARCH Fresh & Healthy
GOALS
Drive Brand Awareness and Increase Sales
Objective 1: Increase Brand Visibility
- Grow social media following through engaging content.
- Utilize relevant hashtags and geotags to expand reach and attract potential customers in the local area.
- Encourage customers to follow the coffee shop's social media accounts through in-store signage.
Objective 2: Showcase Coffee Offerings and Promotions
- Regularly post high-quality images and videos showcasing the coffee shop's specialty drinks, seasonal offerings, and promotions.
- Create visually appealing menu boards or graphics to highlight daily specials and offers for social media followers.
Objective 3: Drive Foot Traffic and Online Orders
- Utilize Instagram with a call-to-action to order online or visit the coffee shop for takeaway.
Objective 4: Engage with the Community
- Respond promptly to customer inquiries, comments, and reviews across all social media platforms to provide exceptional customer service.
- Encourage user-generated content by reposting customer photos and reviews with proper credit.
By focusing on these objectives, Arch Fresh & Healthy can leverage social media to increase brand awareness, drive sales, and cultivate a loyal customer base. Regularly monitoring key performance indicators (KPIs) such as follower growth, engagement rate, and online sales will help measure the success of the social media strategy and identify areas for improvement.
SOLUTIONS
- Instagram Management
- Content Creation
- Photoshooting
- Filming
SOCIAL MEDIA
Instagram:@archfreshnhealthy
Done by THE DIGITAL CAMP
The Instagram Feed
FOR ARCH FRESH & HEALTHY